Do you need a Community Manager?
Hiring the right Community Manager starts here, with AI support
The right community manager profile for your brand exists and thanks to our AI-based technology its selection is easier. Find out how the whole process works to incorporate this key talent for your brand.
What does a Community Manager do?
Functions
As a professional, he/she is in charge of managing and developing the online community of a company or brand in social networks and digital platforms. The role of community manager is crucial to maintain and strengthen the presence of the brand, interact with the audience and build strong relationships with customers.
The main functions of a community manager include:
- Social media management: publishing and scheduling content, interacting with the community and monitoring social networks to maintain fluid and effective communication.
- Content development: creation of attractive publications aligned with the brand’s strategy in different formats.
- Metrics analysis: evaluation of the performance of publications on social networks, special actions… In order to identify areas for improvement.
- Crisis management: timely and appropriate response to negative comments or sensitive situations.
- Market research: tracking and monitoring trends and competitor analysis so that the brand remains updated and up to date with what is happening in its environment.
It is very important to be familiar with their functions when hiring a community manager. A confusion in this regard could make you need to select another profile in your company.
How to select a good Community Manager?
Characterization
HARD SKILLS
For a Community Manager to be effective, it is essential that he/she has a series of technical skills or Hard Skills that allow him/her to manage the specific tasks of his/her role with precision and efficiency. These skills range from mastery of digital platforms to data analysis, and are essential to successfully execute communication and digital marketing strategies. Below, we break down the most important Hard Skills that a Community Manager must have.
SOFT SKILLS
Beyond technical skills, a good Community Manager must possess a series of interpersonal skills or Soft Skills that allow him/her to interact with the audience in an empathetic, creative and strategic way. These personal qualities are crucial to build strong and lasting relationships with the community, manage complex situations and collaborate effectively with other teams. Below, we explore the Soft Skills essential to excel in this role.
Characteristics of an optimal Community Manager
Personality
Personality is a key factor in the selection of a good Community Manager. This professional must possess a series of characteristics that complement his or her technical and soft skills.
- Empathy: Ability to put yourself in the user’s shoes, understanding their needs and responding appropriately.
- Proactivity: Proactive attitude to anticipate potential problems and opportunities, acting before they become challenges.
- Patience: Resilience in high-pressure situations or difficult interactions with users.
- Passion for the brand: Identification with the company’s mission and values, which is reflected in every interaction with the community.
- Strategic thinking: Long-term vision, capable of aligning their daily actions with the global objectives of the brand.
Find your Community Manager
How to search?
If you want to ensure a correct selection process, do not want to search through thousands of resumes and want to select the best candidate objectively, we invite you to see how our AI-aided recruitment system works.
Discover our platform The Wise Seeker.
We measure talent in an objective, efficient and transformative way.
Are you a Community Manager looking for a job?
Job offers
If you want to make the most of the available options and validate your talent, we invite you to review the latest job offers published on our platform and apply for them.
Are you a Community Manager and want to improve your skills?
Training offers
If you want to optimize your profile and apply for better positions, we recommend you to check our training offer.
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